Juniper market

Juniper Market is a premier wholesale marketplace to source and discover the best in gift, home décor and lifestyle. Juniper Market is an online marketplace exclusively for wholesale buyers and sellers in the furniture, home décor and lifestyle industries. It offers you year-round access to source products for your retail store. Junipermarket.com

 

Problem

International Market Centers (IMC), is the world’s largest operator of premier showroom space for furniture, gift, home décor, rug, and apparel industries. IMC holds biannual markets that facilitate wholesale buying across four major industries, including, Furniture, Home Décor, Gift, and Apparel. These overlapping industries represent more than $500 billion in consumer spending.

As a leader in the industry IMC noticed their customers where experiencing inefficiencies and limitations due to the lack of digital services available. Buyers and Sellers had expressed pain-points such as Amazon was encroaching on their businesses, difficulty finding new products, inability to share products with team, in-stock tracking was non existent, barrier to entry with high minimums and many more.

 

SOLUTION

Design and launch a digital B2B-marketplace with powerful features and great user experience where buyers and sellers can interact with efficiency.

 

Role

I worked along side a team of UX/UI Designers, product managers and stakeholders on this project.

Responsibilities on the project

  • Out of category and in category research

  • Competitive Analysis

  • Design around Personas

  • Feature Prioritization

  • Information Architecture

  • User flow

  • Team ideation sessions

  • Miro boards

  • Mood boards

  • Wireframes

  • High Fidelity Mockups

  • MVP

  • Deliverables

 

PROJECT SCOPE

Design a web app with responsive mobile views for Juniper Market. I worked alongside several ux/ui designers to create mood boards, site maps, wireframes and the foundations to the design system. We were on a very tight deadline, the MVP mock-ups were to be finished within one month. The project was divided into Epics comprising of core MVP features and post MVP enhancements. I was able to complete all my tickets in our sprints and deliver my assigned screens to our project manager. My goal was to create intuitive user-centered designs that met e-commerce best practice while adhering to our design system.

 

LEARN

Brief and Requirements Our product managers provided detailed documentation with requirements, goals, key metrics, epics and milestones. Our job was study these documents and learn the business goals and user pain-points. Here are some of the many required features given to me to design

  • Product results screen

  • Product detail screen

  • Product Tiles

  • Product Tile Variations

  • Logged in and logged out states

  • Product Filters

  • Favoriting products

  • Creating and Managing boards

  • Brand results screen

  • Markets page

  • Mobile versions of all screens

  • Hamburger Menu

Best in class research & out of category research I conducted extensive in & out of category research. I reviewed several competitors as well as industry leaders to evaluate patterns and best practices.

 

DESIGN

Wireframes I designed wire frames and had weekly design reviews with CTO, VP of product, product manager and ux/ui director. We began with very simple wire/concepts done in Invision freehand and then moved on to more advanced wires done in sketch.

Invision Freehand Wires

 

Mockups After we received our band guidelines we proceeded to create mockups with our approved wires.

 

Deliverables Once the final design were approved all files were delivered to the project manager and development team.

Thank you