Juniper Sales

Juniper Sales is a mobile sales solution for field sales reps which allows users to view and manage products, customers, order histories, inventories, and selling from anywhere. It also provides sales representatives with the tools to browse products, track inventory levels, and place orders instantly.

PROJECT SCOPE

Design a new app “Juniper Sales'“ for mobile and tablet. I created mood boards, site maps, wireframes and the foundations to the design system. We were on a very tight deadline, with initial wireframes and mockups being done in two months as they had to be presented to Black Stone. I was able to complete the designs for the entire mobile app and then worked on the tablet designs. My goal was to create intuitive user-centered experience while simultaneously preserving the effectiveness of the old system.

Problem

IMC's sales application, Repzio, was ten years old and suffering from a developer-centric design that resulted in a user experience that was neither intuitive nor efficient, despite the app's effectiveness for certain tasks. Users had many pain-points and found the Repzio experience to be incredibly confusing at times.

SOLUTION

Design and launch Juniper Sales, a modern B2B Sales App to replace Repzio.

The goal was to design and develop Juniper Sales using a proven UX framework with current design best practices.

Key objectives included:

Solving real user-pain points, wants, and needs.
Creating powerful new features that significantly improve productivity and effectiveness
Delivering an exceptional, intuitive user experience
Retaining and enhancing the core functions that already made Repzio effective

Role

I lead the designs for this project.

UX/UI Responsibilities:

Stakeholder Interviews
User research
UX audit of Repzio
Out of category and in category Competitive Analysis
Design around Personas
Feature Prioritization
Information Architecture
User flow
Team ideation sessions
Miro boards
Mood boards
Wireframes
Design System
Component Library
High Fidelity Mockups
Prototype
Maze A/B & Usability Testing
Heatmaps
In person usability testing
User Interviews
Annotations
Video Walkthroughs
MVP
Deliverables

Learn

Stakeholder interviews
I began by conducting stakeholder interviews with the founder and developer of Repzio. These conversations were highly insightful. The founder shared the original inspiration behind creating the app and the vision that drove him to grow the company over many years.The interviews gave me a clear understanding of the core problem Repzio was built to solve: the inefficient sales processes faced by field sales representatives. He also provided a detailed walkthrough of the app, demonstrating its key functions as well as several of its more advanced and lesser-known features.

User Interviews
I conducted user interviews with several field reps, founder as well as a customer service reps with deep knowledge of user pain-points, wants and needs.